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As you venture in the world of online marketing and start building your strategies for social marketing, you may somehow ask yourself -  what is it that social networking sites can do that my own website can’t, when it comes to social marketing?

Basically, your approach to an effective social marketing campaign will depend greatly on how well you plan and use your social marketing based on your social media optimization strategies. If this sounds a little bit confusing, here are some facts to help you understand social networking sites and what it can do for your own social marketing scheme.

Social networking sites are better than your very own website. As you may know, regular blog entries are very important in your search engine optimization plan and this is not something to be discarded. Of course, you can always make your own website as appealing and as interesting as possible. But then, social networking sites do have their own advantages. One of these is the interaction feature. Social networks is like a two-way street or even more.

You get to update your blog and status reports that can easily be followed by the people within your network known as “followers”. You get to connect with them easily, and in fact, there are some social networking sites that have chat enable features, allowing you to interact with those who are online. Social networking sites are hipper and you get to gain friends on your list easily, thus having more potential customers and increased sales in the long run.