There are many free social networking sites available today. Some of the most popular ones include MySpace, Facebook, and Twitter. Through these social networking sites, business owners have the chance to be in direct contact with their prospective clients. This is an effective marketing strategy as clients tend to trust a business that they are more in contact with.

To begin, you should create accounts in these social networking sites. Make sure not to talk only about your business. Be as personal as you allow yourself to be so people will trust and add you to their community. Post something about what you like and what you don’t like, about your favorite movie, music, or books. The point is, make sure it is not only about business. Building rapport is the main key to succeed in this marketing strategy. Remember that this is a social networking site in the first place. People visit these sites to socialize not to read about business and be bombarded with advertisements. You will likely be banned or flagged from the site if you talk too much about your business.

The next step is to create a network. You can add people everyday to your group the same way you should add links, blog entries or photos on your page. While adding friends to your network, see to it that you are adding people who are likely to have an  interest in your business. Keep your profile updated and on the go. The best part in this marketing device is that you should have fun doing it.