When you’re setting up a pay per click keyword campaign in hopes of selling a product or service, you should remember that you’re buying customers and not just traffic. So, even though finding keywords with a high click-through rate (CTR) is important, it’s not the be all and end all when it comes to keyword research.

This article will look at what CTR is and what you need to find keywords that will help you attract more sales.

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                             (Pay Per Click Keyword)