How To Avoid “The Google Slap” With Your Adwords Pay Per Click Campaign
Posted on September 17th, 2009 | by John Baril |The term Google slap is commonly used for a penalty imposed on a Google Adwords pay per click campaign in which ads point to landing pages that have very little content that is relevant to the ad. If Google thinks that your landing page is not relevant enough, you will be given a low quality score and have your minimum bid raised for some or all of your keywords that point to that landing page.
Landing pages suffered from the Google slap because they were full of sales hype rather than useful and relevant content. Additionally, anyone who was using one landing page for assorted keyword campaigns would run into trouble. Pages that took a while to download also suffered from the Google slap.
If you’re planning on starting an Adwords pay per click campaign, take a look at these guidelines to help you avoid the Google slap. Yes, the Google slap still exists today, so you want to do what you can to pay as low of a bid as possible per keyword.
Click here to read the full article:
Related Posts:
.jpg "Free Traffic System - Increase Targeted Website Traffic with Free
Unlimited One Way Links")
2 Responses to “How To Avoid “The Google Slap” With Your Adwords Pay Per Click Campaign”
By Lyle Holmes on Sep 17, 2009 | Reply
Hi John,
You have listed out 4 very good things to do to be successful with google adwords.
Good post.
LyleH
http://www.monthlyincome-fromhome.com
By megasheng on May 6, 2011 | Reply
interesting,Preventing your site for a Google slap can be easily done by following some basic rules. some people also strive to get their content out there faster than lightning, because they are not avoiding the google slap.