Most people who have a business on the Internet are so concentrated on online promotion that they fail to appreciate the lucrative field of off-line direct mail strategies.

That’s a shame because you can make a lot of money with a traditional direct mail shot. While a direct mail shot need not make any mention to your website, offering your leads the option of purchasing the product via your site is a great way to introduce your online business to a new group of individuals. The least you can do is to encourage your mail shot readers to subscribe to your online newsletter by visiting your site and filling in a form. You could even direct them to an exclusive page where you offer them some freebies or other incentives to sign up.

 Now let’s consider several of the basics of managing a direct mail marketing list.

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                          (Direct Mail Marketing List)