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Archive for the ‘Pay Per Click Marketing’ Category

8 Mistakes that you Absolutely Must Avoid if you are Planning to Set up a Google Adwords Campaign

Monday, December 12th, 2011

Pay per click marketing using a Google Adwords campaign can be very lucrative. Now this method of marketing has become very competitive in the last couple of years or so. In spite of this, there is money to be made in PPC marketing but one must tread very carefully. You can ...

How To Avoid “The Google Slap” With Your Adwords Pay Per Click Campaign

Thursday, September 17th, 2009

The term Google slap is commonly used for a penalty imposed on a Google Adwords pay per click campaign in which ads point to landing pages that have very little content that is relevant to the ad. If Google thinks that your landing page is not relevant enough, you will ...

Use This Free Split Test Results Tool To Monitor Your Pay Per Click Campaign Management

Wednesday, September 16th, 2009

My previous article about pay per click campaign management talked about finding keywords with a high commercial intention and not just keywords with a high click-through rate (CTR). The best combination would be a high click-through rate combined with the highest commercial intention. After you have found a keyword with a ...

How To Develop A Pay Per Click Keyword Campaign Which Will Create A High Commercial Intention

Wednesday, September 9th, 2009

When you’re setting up a pay per click keyword campaign in hopes of selling a product or service, you should remember that you’re buying customers and not just traffic. So, even though finding keywords with a high click-through rate (CTR) is important, it’s not the be all and end all ...

How To Set Up A Google Adwords Promotion That Works Without Breaking The Bank

Sunday, June 21st, 2009

Getting targeted traffic to your web site using a Google Adwords Promotion is potentially a rapid and effective method of making sales. But if you don't do it properly, it will prove to  be a quick way to go broke. So let's have a look at how to run a trial ...

A Look At Demographic Facebook Pay Per Click Advertising For Internet Marketers

Wednesday, June 3rd, 2009

Website owners who are thinking about using pay per click ads to promote their online business would be well advised to check out the Facebook pay per click  package. Unlike more established PPC services such as Google's Adwords, Facebook allows its advertisers to select the demographic profile of the Facebook ...

The 6 Basics Of Creating An Effective Google Adwords Campaign

Monday, October 20th, 2008

Every experienced Internet Marketer knows the true power of Google Adwords. If you have some money to spare and want some INSTANT results in both traffic and sales, then Google Adwords is by far your best bet. Many newbies first venturing into Internet Marketing will often have difficulty setting up ...