The Direct And Indirect Approach To Affiliate Program Marketing
Posted on November 22nd, 2008 | by John Baril |As an affiliate program marketing person seeking to drive traffic to your sales page, you are faced with a choice. You can either go for the direct approach or the indirect approach.
DIRECT APPROACH: With the direct approach, visitors are moved directly to your affiliate sales page from the point of initial contact such as a classified ad or traffic exchange ad.
THE INDIRECT APPROACH: With the indirect approach to affiliate program marketing, you direct your traffic to a product review page on your website.
SQUEEZE PAGE STRATEGY: The indirect strategy to affiliate program marketing can be further improved by adding an auto-responder to the equation.
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4 Responses to “The Direct And Indirect Approach To Affiliate Program Marketing”
By Affiliate Earning on Nov 23, 2008 | Reply
Hi Johnny, great article. All three strategies are important but I do love the squeeze pages. They are great for building your list. Thanks, Tim Stokes.
By David Hurley on Nov 25, 2008 | Reply
Great article! I guess the indirect approach will beat the direct approach over the long term… but the temptation to get traffic exchange surfers’ eyes in front of pages remains…
By Kha Ton on Nov 26, 2008 | Reply
Hi Johnny,
Affiliate program is the one that easy to bring visitors and I like the squeeze page the most.
Thanks
Kha
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By John Baril on Dec 1, 2008 | Reply
Hi Tim, David and Kha,
Thanks for dropping by.
Tim and Kha, yes there is nothing like having a really good squeeze page, isn’t there.
David, yes the indirect approach is really the way to go if you want to be around for the long term. It takes longer and is more work but definitely has much greater long term results.
John