If
you want to build up a viable Internet business you are going to need a
mailing
list. Yes, it is true that the money is in the list. What you need to
do is
find a sure-fire way to build that list as quickly as possible and have
some
method in place to keep on adding a regular flow of new names to it.
The
best way to do that is to offer visitors to your website something of
value, an
free incentive that is relevant to their reason for visiting your
website. This
is usually in the form of a free report, e-book or newsletter. To get
the
freebie, they will need to "opt in" to your mailing list.
People
who opt in to your list expect to hear from you. This is called
"permission marketing" because they are giving you permission to
e-mail them. This offers you an opportunity to establish a relationship
with
your subscribers and build a loyal customer base.
Here
are seven key tips to help you build your opt in list more quickly.
1.
Promote your marketing ezines in other business newsletters and ezines.
You can
either pay for advertising space or do an exchange mailing with a
fellow
Internet marketer who runs a list in a related, but not identical,
niche to
your own.
2.
Advertise on ezine directories such as Ezine-Dir.com,
IdeaMarketers.com,
New-List.com, SparkList.com, Subs.Zinester.com and so on.
3.
Post articles on article directories and direct traffic to your ezine
splash
page via a link in the signature file of the article.
4.
Offer your services as a "guest blogger" on other people's blogs in
exchange for being able to post a link back to your ezine opt-in page.
5.
Promote your newsletter on traffic exchanges. These are ideal places
for
posting a squeeze page linked to your marketing ezines. Offer a
compelling
time-limited freebie to increase the number of sign ups, but make the
appeal
brief so that it caters to the short attention span of the
traffic-exchange
audience.
6.
Write an e-book with the aim of making this the free bonus that you
offer new
subscribers. Once you have a value-packed e-book of your own, you will
be able
to post compelling reviews of it on blogs, forums, in newsletter ads,
on
Squidoo pages and so on. Each time, link back to your squeeze page so
that
people can join your list and download your book.
7.
Post some back issues of your newsletter on your website so that people
can see
how good it is. Post your sign up form or a link to your squeeze page
alongside
the articles.
This
is not an exhaustive list by any means. Some people swear by targeted
PPC
campaigns. Others make banners and post them around the Internet, while
for
some people, classified ads are the preferred method of promoting their
marketing ezines.
Whichever
methods you choose, track and test your campaigns so that you can
measure your
results and keep on building a viable Internet business.
