Getting lots of targeted
traffic
to your website
is essential if your Internet business is to be successful. The good
news for
newbie Internet marketers working on a shoestring budget is that some
of the
most effective publicity methods are either quite cheap or completely
free.
One
cheap and effective method is to learn how to write a press release and
get it
published. If you're not issuing press releases whenever you launch a
new
project, you are definitely missing out on a great opportunity to get
the
message out to an interested audience.
A
timely press release can also bring your website to the attention of an
established
journalist who may just decide to run a feature on it.
Let's
look at some of the benefits and techniques of how to write a press
release.
One
big benefit is that your press release will be picked up by various
news wire
services over the internet so your website will get a lot of links from
high
ranking websites. Other website owners may then pick up your article
and
publish it on their sites, generating yet more links to your site.
The
result of all these extra links will be a higher page rank for your
site. As
your site gets promoted on the search engines, it will begin to get a
lot more
traffic.
Once
you have discovered how easy it is to issue a press release you will
want to
make it a regular part of your website publicity effort. Issuing
regular press
releases is one of the best things you can do to get yourself branded
as an
expert in your particular field.
However,
the benefits I have mentioned will only accrue to your website if your
press
releases are effective. Sadly, many press releases sink like a stone.
Bear in
mind that news wire services receive hundreds of press releases every
day, so
they can afford to be selective. To make sure yours gets picked up and
published, you will want to learn how to write a press release properly
by following
some simple steps.
Place
your name, company and contact details in the top left corner where the
editor
can see it easily.
Next,
concentrate on writing a strong opening that paints a vivid picture of
the
problem that your product or service will solve. Then, explain how you
provide
the solution. This is where you mention your website URL. Actually, you
might
want to repeat the name of your website or your product two or three
times to
impress it upon the reader's memory.
Write
to your target market from their own perspective and use the language
they tend
to use so that you can connect with them. The aim is to grab the
reader's
attention, but bear in mind that the first reader you need to convince
is the
editor! He is in a hurry, so make it easy for him by keeping the
paragraphs and
sentences short. Also, make use of white space and don't use more than
a few
hundred words.
Another
tip is to include a good photo if at all possible. A picture-led story
is much
more likely to be picked up and published. Even better, a story
accompanied by
a good photo will most likely be more prominently displayed.
Finally,
seek to develop a good working relationship with the people you submit
press
releases to as this will yield good dividends over time.
It
is not difficult to learn how to write a press release and get it
published. It
is a cheap and effective way to generate maximum targeted publicity for
your
website and get yourself branded as an expert in your field.
