| Helpful
Internet Marketing Techniques -
Articles |
Improve
Your Alexa Web Site Ranking With 10 Free And Easy Methods
Copyright
© by John Baril
Amazon.com owns
Alexa, which has a toolbar that you can download for free and run on
your browser. After you install this toolbar, you will get the Alexa
web site traffic ranking of every website that you visit. The most
visited of these sites will have an Alexa web site rank of
“1”.
Alexa’s more technical definition of the toolbar and the
traffic rank is as follows:
"The traffic rank is based on three months of aggregated historical
traffic data from millions of Alexa Toolbar users and data obtained
from other, diverse traffic data sources, and is a combined measure of
page views and users’ (reach). As a first step, Alexa
computes the reach and number of page views for all sites on the Web on
a daily basis. The main Alexa traffic rank is based on a value derived
from these two quantities averaged over time (so that the rank of a
site reflects both the number of users who visit that site as well as
the number of pages on the site viewed by those users)."
For more information on this topic, click this link:
http://www.alexa.com/site/help/traffic_learn_more
Alexa changed its method of compiling data in April 2008. It now
aggregates data from multiple sources and this creates a better picture
of popularity throughout the whole spectrum of Internet users.
The actual accuracy of this method to reveal the real surfing patterns
of all Internet users is subject to debate. Keep in mind, however, that
as of late 2005, the toolbar had over 10 million downloads to personal
computers. For this reason, Alexa is really one of the best guesses for
website ranking, particularly for sites in the top 100,000.
For this reason, Alexa has become an important way to measure the
status and popularity of any website. Advertisers who are seeking sites
to advertise on will typically check the Alexa web site rank first.
Websites that attain a higher Alexa rank tend be favored when compared
to sites with a lower rank, so it is in the best interest of webmasters
to get as high a rank as possible.
The following are 10 very easy ways to increase your Alexa web site
rank without spending any money!
1. Download the Alexa tool bar, then set your website as your homepage.
2.
Find the Alexa widget, then copy and paste it
to your website. You can find the widget code here: http://www.alexa.com/site/site_stats/signup
This
widget code will show your visitors your Alexa rank and it update Alexa
regularly concerning the unique visitors who come to your site.
3. Build a customized version of
your toolbar. Next, create a link on your site that points to the
toolbar download page and encourage your visitors to download it. When
your visitors download the toolbar, you will earn Amazon commissions
every time that person uses the toolbar link to shop on Amazon.
4. If you use the Wordpress blog
platform, you can use a plug-in for Alexa ranking
(wp-Alexa-redirect-0.3plug-in).
5. Submit your site to as many free
web directories as you can. Many of the webmasters who check out these
directories have the Alexa toolbar installed. This means that if they
click on your link, your Alexa web site rank will increase.
6. Actively participate on forums
that are in the Internet marketing and SEO niche. Many of the people
who participate in these forums are webmasters who use the Alexa
toolbar while surfing. When any of these webmasters click through to
your site via your signature file, your Alexa rank will improve.
7. Many sites from Australia and
Asia are in the Alexa top 100,000. Many of these website owners will
have the Alexa toolbar installed. Consider joining and participating in
the top social networking sites in these regions, in particular:
* http://www.orkut.com - In India, Orkut is the second most popular
site overall. As well, Orkut is owned by Google.
* http://hi5.com - at the time of this article writing, hi5 had an
Alexa ranking of 17.
8. Write and distribute a few
articles about the benefits of increasing your Alexa ranking. Article
marketing will always bring visitors to your website and these visitors
might download the toolbar via your link, or they might have the
toolbar already. In either case, your Alexa web site rank will improve.
Consider creating an entire category of articles on this theme and have
them available on your website.
9. Create a simple landing page on
your website with a list of free, useful tools that can be downloaded.
This will attract more visitors to your site. Of course, you will want
to include the Alexa toolbar download link on this page.
10. Use social bookmarking and news
sites, in particular Stumbleupon, to increase your exposure whenever
you place a new article on your blog or website. You can organize or
join a group of website owners and stumble each other’s posts
and articles. This method will give you much better results.
By applying these 10 free and simple methods, your Alexa web site rank
will improve and you will definitely see a rise in your traffic.
I wish you the best
of success,
John Baril
Copyright © John Baril
|
