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The Internet Marketing Benefits Of An Auto-Responder
Copyright
© by John Baril
If
there is one thing that every Internet marketer needs, apart from a
website, and stuff to sell on it, it is an auto-responder. The
Internet marketing benefits that an auto-responder e-mail service gives
you is the opportunity to capture the names and e-mail addresses of
your website visitors. You can then follow up with them in the hope of
converting them into loyal customers.
You
have probably noticed that many professional business websites have a
form on them where you can sign up for more information, either in the
form of a newsletter or a free e-book, or perhaps some other form of
gift. In order to get the newsletter or freebie, you have to supply
your name and e-mail address, which are then automatically added to the
Webmaster's mailing list and you begin to receive information from the
website in your e-mail inbox.
Although
the e-mail that you receive may appear to be written directly to you,
in fact most of the messages will have been pre-written and loaded into
the auto responder. The messages are then cued to be sent out in a
certain order and the names of the recipients are merged into the mail.
As
a website owner, you need to have one of these auto responders in your
Internet marketing arsenal.
The
two leading providers of auto responder services are Aweber.com and
Getresponse.com. They both offer a high quality of service,
with many useful features. You can sign up for GetResponse by using the
following link:
http://www.GetResponse.com/index/WealthDynamo
One
of the Internet marketing benefits of good quality auto responder
services such as these is that they protect you from accusations of
spamming your prospects. In order to receive your information,
they must opt in to your mailing list on two separate occasions; first,
when they fill in the form on your website, and second, when they
receive your first invitation e-mail and click the opt in link.
Once
you have set up an account with an auto responder company, you will be
able to place a sign-up form on your website.
The form is linked to your auto responder. Be sure to
place the form in a prominent position on your website, where
your visitors will be able to see it as soon as they land on your page.
Another one of
the Internet marketing benefits of auto-responders is their ability to
automate the process of contacting your list of customers. You
can write a series of e-mail messages, load them into your auto
responder, set the parameters, and forget about it. Any time you write
a new article, you can add it to the end of your series, if you wish.
With
an auto responder there is no need to restrict yourself to just one
series of letters. You can set up multiple campaigns, each one
targeting a different but very specific niche market.
Of
course, you can add links to your main business sales pages in the body
of your messages, however, some of the best Internet marketers actually
avoid trying to sell to their prospects in every letter that they send
out. Their first aim is to build trust with their prospects, and they
do this by providing a generous amount of useful information, rather
than trying to sell products from the get go.
To
find out more about the Internet marketing benefits of an
auto-responder, I recommend that you read these books:
Permission
Marketing, by Seth Godin,
The
Trusted Advisor, by David H. Maister et al,
Email
Marketing, by Winton Churchill
I wish you
the best of success,
John Baril
Copyright © John Baril
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