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Build
Your Opt-in Mailing List By Adding A Free Online Article Directory To
Your Website
Copyright
© by John Baril
One
of the most important assets you will find on an Internet
marketer’s website is some kind of form where visitors can
request further information about a product or subscribe to a free
newsletter. Online forms turn static web pages that are little more
than electronic newspapers or magazines into dynamic, interactive sites
that invite visitors to request more information and initiate a
dialogue with the website owner.
Every
serious Internet marketer should make it a priority to have some kind
of sign up form on the front page and perhaps even on every page of his
or her site. The old saying that “the money is in the
list” is as true today as it ever was.
But
lists need to be constantly renewed if they are to stay
“alive” and responsive. Internet marketers should
therefore seek out new ways to boost the number of visitors to their
site who fill in a form and “opt-in” to their list.
Here
is an effective list building strategy that is easy to set up and works
well, but which the majority of Internet marketers completely overlook:
Set up a free online article directory on your website and invite
people to post their articles on it.
How
will that help you to build your list?
Simple!
When
you submit an article to a free online article directory, you must
first set up an account with the directory. To do that you
are required to submit your name and email address and a few other
details. That is common knowledge and everybody accepts it as a
standard procedure.
All
you have to do as the article directory owner is to write a clause into
the terms and conditions of the registration process stating that by
signing up, the client agrees to receive some updates and other
information from you by email.
Getting
a free online article directory set up on your website is not as
difficult as it sounds. There are a couple of article directory
software packages that you can use to set everything up with relative
ease. One popular service that is 100% free to download is
Articledashboard.com. To get the program onto your website, all you
have to do is download a zip file, then upload it to your server.
Complete installation instructions about how to set up your article
directory on your website are included with the download.
Once
your article directory is set up, you will want to get some articles on
it as quickly as possible because people tend to submit to directories
that are well established with a lot of articles on them already since
those are the sites that will also attract the most traffic.
In
the beginning, you may have to aggressively market your directory and
offer incentives to encourage people to submit their articles to your
site.
Another
company, Articlefriendly.net offers a way round this problem by
including an article feed that preloads the directory so as to provide
the instant credibility it needs in order to get article writers to
submit their articles. Articlefriendly.net offers two packages with
prices around $25 and $50 respectively.
As
your free online article directory grows, so will the volume of traffic
that it attracts as more writers post their articles, more website
owners republish them and more readers come to browse the article
listings. The continual addition of new content and the increasing
amount of traffic will cause your site to rise up the search engine
rankings. That will attract more and more article writers to your
directory, where they will submit their articles and join your opt-in
list.
I wish you
the best of success,
John Baril
Copyright © John Baril
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