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If
You Are A Regular User Of Traffic Exchanges, Let Me Ask You A Basic
Question: "What Do
You Use Traffic
Exchanges For?"
Copyright
© by John
Baril
Some online
marketers are devoting far too much
of their precious time to surfing traffic exchange sites in order to
promote
their network marketing business sales pages on those same exchanges.
Others use
traffic exchanging to advertise their
website or blog.
Some traffic
exchange surfers cross-promote
other traffic exchange sites as well as their own business offers.
If you do any
of these things, I guess that your
main goal is to attract traffic, either directly or indirectly to your
website
and improve your ranking, particularly if you have a long line of
visitors from
different traffic exchange sites. But almost all of those "visitors"
will navigate away from the page straight after they have received
credit on
the exchange site they are currently on.
So, lets have a
look at a sensible way of using
traffic exchanges. We need to start with the market we are dealing with
on
traffic exchanges and accommodate our offers to the market. Here are
some
guidelines for a traffic exchange strategy that makes sense.
Traffic
exchange surfers are in the traffic
exchange market! So it does make sense to advertise alternative traffic
exchange websites where you also surf for credits. You will be offering
your
niche market products that they do indeed use already. And, because
they can
sign up free, some of them will probably do so! This will earn you a
regular
stream of free credits across a range of traffic exchanges. Using
banner
credits for this purpose is a great way to promote traffic exchange
sites
without spending too many of your precious credits.
Always
remember, however, that a lot of surfers
are constantly moving from one traffic exchange website to the next,
and even
if they surf one exchange at a time, they won't be on your page for
more than a
few seconds. This means you will have to immediately grab their
attention and
this is where squeeze pages come into play. It really doesn't make any
sense to
expect TE surfers to buy into your network marketing business on the
basis of a
two-second glance at your sales page, so don't waste your credits on
this kind
of offer. Instead, squeeze pages are the way to go!
A squeeze page
is designed as a
quick-to-download, large, eye catching advertisement and sets out with
one aim
– to gather as many email addresses as possible. Its header
should make an
immediate appeal and create excitement, urging the reader to take the
appropriate action.
Offer a free
product and use bullet points to
maximize the impact of the benefits the product will bring.
You might want
to add a photo of yourself, but
this is not necessary.
Try juggling a
couple of squeeze pages at a time
to see which one delivers better results.
You do not want
to spread yourself too thin by
advertising too many offers. Instead turn your attention to building a
list,
and then put your products for sale on the backend.
When you are
promoting your business on traffic
exchange sites, use a two-step process rather than the direct sales
method.
Primarily you should try to get prospects onto your list and next you
should
monetize your list by offering them useful advice and introducing them
to your
products and services.
I
wish you the best of success,
John Baril
Copyright © John Baril
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