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Ten
Website Conversion Tips For Your Internet
Campaigns
Copyright
© by John
Baril
Two
key challenges that many online marketers
face are attracting a large amount of targeted traffic to their
websites, and
converting that traffic into customers or subscribers. This article
will
discuss how to convert traffic into sales, or subscriptions, and also
offer
some promotional strategies and website conversion tips for your
Internet
campaigns.
You must first
understand that it is very hard
to sell anything from your Internet campaigns without first
establishing
yourself as an expert in your field or niche. There is a lot more work
than
just posting affiliate links on your website if you are serious about
earning a
full-time income on the internet. You need to build trust and create a
buzz
around yourself and the product you are promoting.
Go through this
quick checklist and make sure
that your website contains all of these things to prove to your
visitors that
you are worth listening to.
1. Provide
unique, relevant and helpful content.
It is important to create your own unique image on your website, and
the best
way to do that is by adding to your website unique content related to
the niche
you are in.
2. Let
everybody know who you are. Be up front
about who you are. Do not use your website as a wall and hide behind
it. Post
your name and photograph on the front page so everyone can see who you
are.
And, smile in your picture like you are happy to see your visitors.
3. Add audio
content to your website. Below the
photo of yourself you may want to add an audio introduction of what
your
website is about and what your visitors can find. It is best if the
audio is in
your own voice because it helps build credibility and trust.
4. Use videos
to demonstrate your Internet
campaigns products or services. Video helps prove that you know what
you are
talking about and that you are happy with the product. Video is very
powerful
in converting traffic. Videos are very easy to make and upload, so if
you are
serious about internet marketing, you need to be doing this.
Make a video
demonstration about your main
product explaining how it works and how easy it is to use.
5. Give
customers a simple choice. You want to
try to move people on from the simple choice of "buy or don't buy" to
the relatively simple choice of "basic" and "gold" offers.
Do not offer
too many choices because your
customers will get confused and leave your site.
With offering
only two different packages, it
will make it easy for your customers to compare one with the other. To
be most
effective, choose which package you actually want to sell and make it
more
appealing compared to the other package.
If your goal is
to sell the basic package, you
could make the “Gold” upgrade package considerably
more expensive and load it
with stuff that most people will not need. This will make your basic
package
more appealing.
On the other
hand, if you want to promote your
gold package, keep the price points between the two packages closer
together
and load it with value. Now when customers compare them, they will see
that it
costs comparatively less to get a lot of benefits with an upgrade.
6. Talk up your
free gift. Do not just offer a
free gift as an afterthought in your Internet campaigns. Instead,
emphasize its
value. Make a video demonstrating what you can do with a free gift. If
it is a
free gift that you have created yourself, you will be able to emphasize
that it
is being given away with every purchase.
7. Upsell on
your thank you pages. Your customer
has just purchased something and may still be in a buying mood. Make
them a
nice bonus offer on your thank you page.
8. Use pop-up
pages with special offers when
customers click away or
pull out of the purchase.
This will give
you a second chance to make a
sale. If you are offering a subscription-based product, reduce the
first month
subscription to a dollar to try and retrieve the sale. If you were
offering a
choice of product packages, now is the time to offer a third cut-price
offer.
9. Offer a 100%
money back guarantee. Place this
guarantee in a prominent position near the purchase button. You could
also
feature it at the top of your page so customers know from the start
that they
are not risking anything by buying your product.
10. Ask your
customers for testimonials and post
them prominently on your sales page. Ask your testimonial writers to
supply a
photograph. Ratchet up the credibility by asking them to send in video
or audio
testimonials.
These are just
a handful of website conversion
tips that will help you to turn your Internet campaigns into a selling
machine.
I
wish you the best of success,
John Baril
Copyright © John Baril
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