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Use This Free
Split
Test Results Tool To Monitor Your Pay Per Click Campaign Management
Copyright
© by John
Baril
My previous
article about pay per click campaign
management talked about finding keywords with a high commercial
intention and
not just keywords with a high click-through rate (CTR). The best
combination
would be a high click-through rate combined with the highest commercial
intention.
After you have
found a keyword with a good CTR
and a high level of commercial intention, the next step is to write a
compelling PPC ad and then try to improve it by running a split test on
your ad
copy. Make sure you only test one aspect of the ad at a time. For
example, run
a split test on the headline of each ad and then run a split test on
the offer
or main body of each ad separately.
Here are some
tips to writing a good PPC ad.
Be sure to
include your keyword phrase in bold.
Offer a solution or ask a question that grabs attention in your
headline.
Include a compelling promise which offers a solution to a problem that
someone
searching for those keywords is likely to have. Finally, use a
call-to-action
that will compel the reader to act as this has been demonstrated to
increase
CTR.
How can you be
sure that the split test has reached
a meaningful result?
You’ll
want to monitor your pay per click
campaign management every day because you want results as quickly as
possible.
However, it’s hard to know how which ad is the leader as both
ads are likely to
build up impressions and clicks at different times.
At this point
it’s
advantageous to have a tool that will allow you to see which ad is
pulling in
better results. A nice free tool at Splittester.com comes in handy for
this.
Just enter your CTR stats for your ads in the fields provided and hit
the "calculate"
button. SplitTester.com will tell you which ad will be the winner over
the long
term. What’s great about Splittester.com is that it can give
you pretty reliable
results after each ad has racked up just a few clicks. You should be
able to
save several days of waiting for a convincing result.
Let’s
say your winning
ad is 20% or more ahead of the loser, and Splittester.com gives you an
80% or
higher probability that it is the overall winner, you can be pretty
sure that
it will continue to produce better results. Make your winning ad
your control ad and run another split test by writing a new ad to test
against
the control. This process is completed until you have what’s
called a super ad.
The great thing
about doing this is that you can
get precise results and gradually achieve a better and better CTR for
your ad
campaign.
Now, if your
keyword
phrase is precisely targeted, and has a high commercial intention plus
a high
click through rate, and if your landing page rocks, you are in a very
good
position to start making a lot of money with PPC advertising.
Of course,
you need to think about how to improve the selling power of your
landing page
and I will discuss that in my next article on pay per click campaign management
I
wish you the best of success,
John Baril
Copyright © John Baril
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