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Learning The
Art Of
Writing Compelling E-Mail Newsletter Headlines
Copyright
© by John
Baril
One skill that
Internet marketers need to
develop is the ability to write compelling e-mail newsletter headlines
for the
messages that they send to their list of subscribers. It is no good
writing a
value packed newsletter if nobody opens the message when it arrives in
their
inbox.
The first step
towards getting your e-mail
opened is actually to get it delivered. E-mail filters will vigorously
block
any message with words in the title that spammers commonly use, such
as,
"free", "discount", "50% off",
"amazing" and so forth. Basically, any word or phrase that suggests
you are selling something or hyping something up will get your message
sent
straight to the spam receiver's folder.
Also, there is
no need to identify yourself by
name in the e-mail headline because you will be identified in the
sender field.
So make sure that when you set up your e-mail campaign in your auto
responder,
you give yourself an identity that will be recognizable to your
subscribers.
When you write
your e-mail newsletter headlines,
remember that it will need to arrest your reader’s attention
and peak his or
her interest very quickly. People tend to scan through their e-mail
newsletter
headlines rather than read each one carefully.
But do not try
to trick people with your
headline because that will only alienate them and may well cause a lot
of
people to unsubscribe from your list. I do not think it is a good idea
to use headlines
such as,
"Congratulations!
You have received a
commission".
This kind of
headline is deceitful and I imagine
that most people who open the message on the strength of such a
headline feel
irritated when they find that they have been tricked and that the
message does
not match the headline. So, make sure that your headline coincides with
the
content of the message.
Another point
to consider is that headlines that
grab people's attention and get the messages opened one month may
decline in
effectiveness as time goes by and people get exposed to those headlines
again
and again. Today, for example, it may be that using people's names in
headlines
is not so effective as it used to be because it is becoming so common.
Bearing all the
above points in mind, here are a
few example newsletter headlines that are designed to pique the
reader's
curiosity:
Five Secrets
Gurus Won’t Tell You...
Have you tried
this?
This works like
crazy...
On the other
hand, if you are making an offer to
a well targeted audience, you can simply tell them the benefit that
awaits them
if they will open the mail:
Inside: 10 easy
ways to boost your site
ranking...
Finally, when
you send out a message to your
list, keep track of the response rate you get with different e-mail
newsletter
headlines, drop those that get the worst response rate and replace them
with
something different. That way, a larger percentage of your messages
will get
opened over time, and that gives you a chance to make more profits on
the
backend.
I
wish you the best of success,
John Baril
Copyright © John Baril
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