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Some Key
Business
Website Ideas To Help Build A More Effective Online Company
Copyright
© by John
Baril
There is really
no point in building traffic to
your website if it fails to convert a sufficient percentage of
first-time
visitors into subscribers or customers.
There are
certain business website ideas that
every owner needs to implement in order to increase the effectiveness
of his or
her website in converting first-time visitors into subscribers and
customers.
Incredibly,
although what I have just said
should be obvious to everybody starting an Internet business, most
website
owners fail to get this right.
You may have
heard that as many as 95% of people
who get into Internet marketing fail. There are many reasons for this,
but not
the least of them is this failure to build an effective website.
So, if you are
someone who is setting up a new
operation on the Internet, you will need to look into designing an
internet
site that will actually succeed in selling your products. Only then
will your
traffic building efforts begin to pay off in increasing numbers of
sales.
The same is
true if you already have a website
but are disappointed with its performance.
In order to
come up with some good business
website ideas, let’s first look at some of the things most
people get wrong
when they build their website:
Their website...
1. ...looks
like it's trying too hard to sell.
2. ...has far
too many banner ads splashed all
over the place.
3. ...is full
of dull content that talks in an impersonal
style about the achievements and credentials of the company, which is
of little
interest to most visitors.
4. ...makes a
sales pitch without winning the
trust of its first-time visitors (most of whom serve out never to
return).
5. ...don't use
numbered lists or bullet points.
6. ...provides
little or no information about
the people behind the business.
7. ... kicks
off with a video presentation that
most people won't want to watch.
8. ... confuses
visitors with too many links and
pitches.
Now here's a
quick checklist of some business
website ideas that should really help with your conversion rates.
* short
sentences and paragraphs
* bullet points
and numbered lists.
* a friendly
and informal
"conversational" style.
* contractions
like "we've"
"isn't" and "doesn't".
* content
that's editorial in style, such as
product reviews, niche market reports, product comparisons and so on.
* arresting
headlines to pique the interest of
your visitors.
* bolded
keywords to help your readers scan your
content.
* subheadings
to split your content into
manageable, portions.
* a large font.
* lots of white
space.
* an opt-in
form at the top of the page with a
freebie that people can get in exchange for their name and e-mail
address.
By avoiding the
mistakes listed earlier and by
following the business website ideas given above, every webpage you
create is
virtually guaranteed to be more effective than those of 90% of your
competition.
I
wish you the best of success,
John Baril
Copyright © John Baril
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