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How To Set Up A
Google Adwords Promotion That Works Without Breaking The Bank
Copyright
© by John
Baril
Getting
targeted traffic to your web site using
a Google Adwords Promotion is potentially a rapid and effective method
of
making sales. But if you don't do it properly, it will prove to be a quick way to go broke.
So let's have a
look at how to run a trial
Google Adwords promotion without digging ourselves into a hole.
Since we are
discussing a micro campaign, it
would be sensible to set the maximum cost per conversion. For example,
if you
earn $20 per sale, and your pay per click ad budget is $100 per month,
you will
break even on your fifth sale. If you can attain a 3% conversion ratio,
you
would need 200 clicks to get six sales for a total profit of $20. So
the most
you want to bid on a single click is 50 cents.
If $100 is your
maximum monthly budget, plug
this limit into the Adwords Campaign Settings. When you have discovered
what
works, you can raise the restriction. But at the outset, when you have
not
tested anything, keep within the constraints of your budget.
When filling in
the Adwords Campaign Settings,
be sure to opt for "Set a separate bid for content network
impressions".
Find several
keyword phrases that pull in a fair
amount of searches, and don't go over you CPC limit. Avoid generic or
imprecise
keywords.
Also, try to
get your ad into third position
rather than the top two spots. You'll save cash when you bid and still
get a
reasonable flow of traffic to your site.
There is a
maximum limit per ad of just
ninety-five characters and spaces so when you write your ad, make every
single
word count.
A single ad
won't be enough. Publish three or
four slightly different ads so that you can compare your results and
rewrite
the one that attracts fewest clicks. There is a free tool you can use
to track
your conversions on the Google Adwords site. Make a point of doing that
every
month and your results will improve over time.
Google Adwords
will also be checking your ads
for their performance and once they have sufficient statistical data
they will
show the ad with the best click through rate (CTR) more often.
The landing
page will make or break your Google
Adwords promotion, so you want it to perform as well as possible.
Separate your
Adwords campaign into two, and point the adverts to a couple of
slightly
different landing pages. Make one section of the second landing page
different
from the first and see which version performs better. Later, you can
either
drop or modify the poorer performing landing page.
A successful
Google Adwords promotion is built
on testing and tweaking each part of your ppc campaign including the
keywords,
the CPC, the advertisements and the landing pages. Stay within your
spending
limit until you have developed a sure-fire pay per click campaign.
I
wish you the best of success,
John Baril
Copyright © John Baril
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