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5 Simple Steps
For Real-Time Lead Generation Via Social Marketing Sites
Copyright
© by John
Baril
The use of
social marketing is a guaranteed way
to promote your business but it does not entail one secret
“formula”. You will
find that there are countless social media tools available which you
can use in
many different approaches to effectively market your business. Some of
the top
social networking websites today include Facebook, Twitter, Tagged,
Plurk,
Myspace, LinkedIn and YouTube. In fact, Facebook is currently the 5th
most visited website and adds approximately 500,000 new members each
day!
When correctly
incorporated in your marketing
campaign, social marketing websites can give immense control to expand
your
online business. Just imagine how many members Facebook grows each day
and the
fact that these members could be your potential customers!
However, some
Internet marketers who have not
fully grasped the concept on how to generate sales from individuals in
their
social networks find social marketing to be a waste of time, much to
their
disadvantage. When using a social networking website to advertise your
business, you must be very careful because people do not like it when
you are
just using the network as a front while making money. You must be able
to know
them, establish a relationship with them, build up their trust, and
maintain
it.
Let us say that
you have already joined a social
network, and made some friends. The next step is to build a strong
relationship
with them and make a sale. One of the most effective ways of doing this
is by
hosting an event. Examples of these events are done online such as
teleseminars
and webinars. Of course, you could also host an event done in person.
When you
have decided on the type of event to host, follow the tips below. These
tips
will allow you to acquire huge amounts of free and well-targeted
real-time
leads.
1. Write an
online press release some time
before the actual event and have it submitted to some online press
release
websites that allow free submission such as PressAbout. Make sure that
what you
have written is embedded with the proper keywords. Set up a Google
alert on
these keywords; once you are alerted, it means that your press release
has
already been published. You will find that your website will begin to
direct
much traffic once your press release gets picked up.
2. If you
happen to have your own blog or
website, write about the event and put it there. You could also make
some
editing and modifications to turn it into an article and have it posted
on popular
social networks like Facebook.
3. Make a
PowerPoint presentation about the
substance of the event and about yourself. Together with a transcript,
post it
on SlideShare.
4. Convert this
presentation into a video and
upload it on YouTube. If you do not know how to do this, there are many
websites which offer free downloads of PowerPoint Presentation-To-Video
Converter software.
5. Surely, you
have some friends who are
included in at least one social network. Tell them about the event and
ask them
to tell others about it as well.
Do not forget
to include something about
yourself. Invite people to sign up for the event. Also, remind them
about it
prior to and on the day of the event via email.
Aside from the
abovementioned, there are still
many other approaches to using social marketing out there. These five,
however,
are surefire ways to produce leads. If you can provide interesting and
helpful
content during the event, you are likely to convert strangers to buyers.
I
wish you the best of success,
John Baril
Copyright © John Baril
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