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A
Look At Demographic Facebook Pay Per Click
Advertising For Internet Marketers
Copyright
© by John
Baril
Website owners who are thinking
about using pay
per click ads to promote their online business would be well advised to
check
out the Facebook pay per click package.
Unlike more established PPC services such as Google's Adwords, Facebook
allows
its advertisers to select the demographic profile of the Facebook users
they
wish to appeal to.
The
big challenge with PPC
advertising is targeting the right audience. Typically marketers have
had to
rely solely on choosing appropriate keywords when writing their PPC ad
copy.
Now, however, Facebook gives PPC advertisers the option of targeting
tightly
defined demographic segments from among their users.
Now
Facebook is offering a
solution to this problem by allowing advertisers to choose which
Facebook
member pages their ads should appear on according to the demographic
profile of
those members.
So
if you want to promote
a health spa in LA to women aged between 30-45, you would be
able
to launch a tightly targeted campaign by using those specific
criteria.
With this kind of focus, a simple keyword-rich statement of what you
are
offering will do because the ad will only appear on the pages or
newsfeeds of
Facebook that match your campaign settings.
A
Facebook pay per click ad
headline is limited to just twenty-five characters. You can
also upload a
photo with your Facebook ad. Moreover, you have 135 characters to use
in the
main body of your PPC ad.
Before
you start out
posting your adverts on Facebook, however, it is advisable to put in
some
preliminary work. Because Facebook does not permit your ads to click
through to
affiliate sites, ensure that your ads send people to your website,
blog, or a
separate Facebook page.
If
you choose to direct
traffic to a Facebook page, you will be able to invite your customers
and
subscribers to become "fans" of your page. The longer your list of
fans the better, because whenever somebody who is viewing your ad has a
Facebook friend who shows up on your page as one of your fans, it will
act as a
testimonial for your products.
One
more thing to do before
submitting your first Facebook pay per click ad, is to look
over
Facebook's Advertising Guidelines and their Terms and Conditions.
Facebook
offers website
owners the chance to publish carefully targeted adverts quickly and
easily without breaking the bank. For marketers searching for
ways to
increase sales in difficult times, Facebook pay per click may provide
the
answer.
I
wish you the best of success,
John Baril
Copyright © John Baril
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