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Twitter
Marketing Series #3: Using Hashtags To
Promote Your Online Business On Your Twitter Site
Copyright
© by John
Baril
The
use of hashtags in Twitter site messages is growing in popularity.
Hashtags
(i.e. the "#" sign) can be attached to a keyword and added to a tweet
message so that it and all other messages with the same hashtag
attached can be
looked up and read together.
There
is now a site that records Twitter hashtags. Go to http://hashtags.org/
and you
will see a long list of different hash tags that are currently being
used to
organize information on Twitter.
Hashtags
are easy to use. Hashtags are especially useful when you want to send
out a
regular flow of notifications. Simply include the hash tag when you
type your
message.
How
do you use hashtags? They can be used to keep a group regularly
informed about
event planning, such as parties and weddings, or informal social meet
ups and
the like. Hashtags can also be exploited by Internet sellers wanting to
keep
clients informed about what's new in their product line. Inform your
client
base about your hashtags. You can give them a convenient method of
following
your tweets by running a search for the hashtag on http://search.twitter.com.
1.
Go to http://twitter.com/hashtags
and click the follow button. They will automatically follow you back
and start
tracking your hashtags.
2.
As you will want to use hash tags to promote your business posts, it is
important that they be unique. Go to http://hashtags.org/ to see if the
hash tag has been taken
or not.
3.
You only have 140 characters to play with in your message so keep your
hashtags
as short as possible.
4.
As Google indexes Twitter site messages, make sure your hashtags
contain
relevant keywords, especially when your post links back to your
internet site
or blog. That way, your Twitter site posts will add some juice
to your
website's search engine rankings.
Finally,
a cautionary note. Use #hashtags sparingly when you tweet. If you
pepper every
post with numerous hashtags for every keyword, you will alienate a
section of
your readership and probably lose them. Not everybody likes
hashtags and
some folk positively hate them, while others use hashtags to hashtag
their
"I hate #hashtags" tweets! So, handle hashtags with care and use them
only when necessary. Try to avoid using more than one hashtag per
tweet. As
long as you use them with consideration, you will find hashtags a
useful
resource when communicating with Twitter.
I
wish you the best of success,
John Baril
Copyright © John Baril
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