| Helpful
Internet Marketing Techniques -
Articles |
Twitter
Marketing Series #1: How To Use Twitter.com To Leverage Your
Social Networking
Copyright
© by John
Baril
How
would you like to have
a social network that grew at the rate of a
quarter of a million people a month? Well, if you have a Twitter
account,
and can persuade every single new member of Twitter.com to "follow"
you, that is what you will have. Okay, I admit, the scenario is
unrealistic, and as things are set up at the moment, a technical
impossibility. However, it is possible to implement a Twitter marketing
strategy that will see your Twitter.com network grow by several
hundred, or more, a month.
Twitter
defines itself as a
service which lets people know what their
network is up to "through the exchange of quick, frequent answers to
one simple question: what are you doing?" Messages, which are called
"tweets", must also be brief, with no more than 140 characters per
message. Oh, and the messages you send out do not have to be about the
things you are doing - you can tweet about anything that takes your
fancy.
Most
of the messages that
people tweet can be viewed by anybody who visits their page on
the Twitter.com website, and they will also appear on the
Twitter.com user page of anyone who follows that person.
How
can Twitter marketing
be used to good effect by website owners to promote their online
businesses?
For
one thing, the
Twitter.com social networking service can be used
quickly and efficiently to build up a large network of "followers".
Online business owners can use Twitter marketing to good effect by
posting
useful information related to their niche market and offering tips,
advice, and links to articles and resources on the Internet. Don't post
links to your website sales pages every single time. Be judicious and
when, for example, you post a new article on your blog, it will be
perfectly acceptable to mention it on Twitter.
Registering
for a
Twitter.com account can be done in less than a minute. All you have to
do is head over to Twitter.com, click on the "Get Started
- Join!" button, fill-in the short online form, click on the "Create my
account" button and Bob's your uncle!
In
order to get to your
network to start growing, you will first have two
follow other Twitter members. Twitter provides you with several simple
ways of doing that. By clicking the Find People button, you will be
able to track down your contacts who are also using Twitter for social
networking. When you locate a Twitter member who you want to start
following, click on their name and then click on the "Follow" button
that you'll find at the
top of the new page when it opens in your browser.
Another
method of searching
for contacts is to click the Find People
link and search by keyword. A list of people who used that keyword in
their Twitter name will be listed, enabling you to start following
people who are likely to share a common interest or concern with you -
and
therefore be more likely to take an interest in your tweets... A
certain number of the people following will reciprocate and start
following you, so, if you want to grow your network, start following
the kind of people who you want to appeal to.
Twitter
has placed a limit
on how many people you can start following in one day. As things stand
at the time of writing this article, the limit
is one thousand.
As
you can see, by doing a
few simple things on Twitter, you will quickly be able to develop a
massive
following with Twitter social networking.
I
wish you the best of success,
John Baril
Copyright © John Baril
|
