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How A Unique Selling Proposal Will Help Affiliate Marketers Increase Sales

Copyright © by John Baril

With so many people in the affiliate marketing game already, you might think the market is too competitive to enter. While it is true that an astonishingly high percentage of affiliate marketers lose money, that does not mean there is no money to be made with affiliate programs. Actually, for those who learn to distinguish themselves from the crowd, the rewards can be very lucrative indeed.

The best way to set yourself apart from everybody else is to develop your own unique selling proposal, or USP for short.

A unique selling proposal is simply a technique for presenting your products in a way that is different from everybody else and which therefore gives prospects of customers a particular reason for buying from you and not from any other affiliate marketing Tom Dick or Harry.

What is the definition of a unique selling proposal?

A USP is an offer to the customer, not just any offer, but a special offer that contains a benefit which the customer cannot get anywhere else, and which is appealing to the customer. A USP  therefore makes it much more likely that the product will sell. There must be a proposition, it must be unique, and it must sell.

Now let's look at how affiliate marketers could use this concept to develop special offers for their potential customers.

1. Price. This is perhaps the first thing marketers think about when looking for a unique selling proposal. While the price of most affiliate marketing products is fixed by the product designer, you might be able to find a way to bundle a series of products together and offer a lower overall price. Or you could offer to send back some or all of the commission you make on the first months if you are selling a subscription-based product. You could think outside of the box by adding a bundle of extra services that will allow you to raise the price while offering great value for the package.

2. Personal branding. The best way to distinguish your affiliate business from all the others is to personalize it and associate it with your personality. Upload a photograph of yourself to your website and add a friendly introduction. Use your real name to let people who visit your website know who you are and what great products and good service you offer. Invite your visitors to contact you if they have any questions. Setup a form on your website where people can contact you. Make it a priority to respond to anybody who uses it. Write a blog but do not use an anonymous style, keep it friendly and personal as well as informative.

3. Offer a unique special package to customers who buy your affiliate products. The best kind of unique package is one that you have produced yourself. So why not write an e-book about the products you sell, or about how to succeed with the affiliate program you are marketing?

4. Setup review pages about the products you are selling. In your reviews, explain to people the benefits you have enjoyed from the product. Before you direct people to the sales page, make them a unique free offer of your own. Tell them that if they buy the product from you they can download a special package of goodies. Make sure the product you are offering in your freebie package are not offered in the same combination elsewhere, and are different from the freebies that are offered on the sales page of the affiliate product you are promoting.

5. Offer your affiliate customers some kind of follow-up service. This could be in the form of product advice, or in the case of an affiliate marketing program, you can offer a free training package.

6. Give your customers an incentive to make referrals. Think about what you could give them if they sent new business your way.

Once you start to think about making a unique selling proposal for your affiliate marketing products, you should be able to generate some good ideas of your own. If you do that, you will be on the way to building a unique presence for yourself on the Internet offering products that people want to buy from you.

I wish you the best of success,
John Baril
Copyright © John Baril

John Baril, EzineArticles.com Platinum Author

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