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Internet Marketing Techniques - Articles |
Two
Types Of Pages
For Your Internet Website Design
Copyright
©
by John
Baril
You
should aim to have two types of pages on
your site when you set up your Internet website design.
You’ll need sales pages
and content-rich pages of information. You can also consider these two
types of
pages as "landing pages" and "article pages."
The
function of landing pages are to sell a
particular product or service, or they can be used to persuade your
visitors to
opt-in to your mailing list so you can develop an ongoing business
relationship
with them. Your landing pages should be entirely dedicated to achieving
one or
both of those two functions. They shouldn’t have any other
distractions such as
links to other pages on your Internet business website or on any other
website.
Even
though a landing page is a part of your
Internet website design, it’s not embedded into the rest of
the site via links
out from the page. A sales page is isolated and restricted as to its
function
with the rest of the website. Essentially, visitors to your page will
have
these three options: buy, opt-in or get out by closing the page or
hitting the
back button. When writing your sales page, you’re not
focusing for keyword
optimization but rather seeking to use the power of words to sell a
product.
Keyword phrases will be best if use them naturally throughout the
letter.
In
contrast to a landing page, the function of
an article page is to add useful and relevant content to your website
as part
of the process of getting your site to rank highly on Google and other
search
engines and to attract targeted traffic to it. Each article page can be
linked
to all the other pages on your website so as to facilitate visitors who
wish to
explore the site content and gain familiarity with the site and the
products
and services offered there. When linking through from page to page, be
sure to
hyperlink the keyword phrase that best describes the purpose of the
target
page.
An
example that comes to mind that describes the
function and purpose of article pages would be a blog. With a blog, you
write
content (articles) that’s picked up by search engines and is
updated
frequently. Also, every page of the blog is linked to each other.
When
writing content for your article pages,
make sure that as much of the content as possible is original to ensure
that
Google gives it maximum attention. Also, be sure to keyword-optimize
the
headline and the sub-headings and section headings as well as the
opening and
closing paragraphs, and the description tags.
While
sales pages and article pages are the two
main types of pages that you’ll create with your Internet
website design, one
other page is also very important and that’s your homepage.
It should be quite
different in style from either the sales pages or the article pages;
although,
it should be designed to "inform" and "persuade" your
website visitors. It should inform your visitors about the content of
the
website and persuade them to delve in deeper to find the information,
the
products and services they are seeking, and to supply you with their
email
address.
So,
your
home page should include news updates
and links to your latest stories. I would recommend that you use an
"editorial" style of introduction on the home page of your website,
with references to your key products and articles so that visitors can
click
through quickly and easily.
Make
sure to have your opt-in box in a prominent
position so that your new visitors can subscribe to your free
newsletter if
they wish. However, not everybody who wants to contact you will want to
sign up
to your free newsletter at this point in time, so give them a way to
contact
you via the home page, by supplying an email address they can reach you
at or a
telephone number if you prefer.
Another
resource to feature on your home page
and other content pages is a link to your blog. Ideally, you should
host your
blog on your website so that your website gets the direct benefit of
the fresh
content that you post to it.
Finally,
when putting together your Internet
website design, be sure that each of your content pages and also your
home page
have links to the sales pages - after all, the whole point of the
operation is
to get as many of the right sort of people to your Internet business
website so
that they’ll click through to one or more of the sales pages
and buy your
stuff!
I wish you the
best
of success,
John Baril
Copyright © John Baril
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