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10
Key Elements You
Need To Have On The Home Page Of Your Internet Home Business Website
Copyright
©
by John
Baril
Getting
a website set up
for your Internet home
business does not have to be difficult. There are plenty of resources
available
like turn-key websites, templates, website creation software and much
more.
Once
you get your website up and running, you
are going to want to know what the key elements are that should be
included on
your Internet home business website.
Here
are the 10 key elements:
1.
You want to create a friendly atmosphere on
your website so people know who they are dealing with. Include a
photograph of
yourself, your name, and some details about your business background or
specialty.
Include a story about yourself or your business if possible, and
definitely set
up an "About Me" page and link to it from your homepage. The brief
intro you place on your homepage can either be in a sidebar somewhere
"above the fold" (i.e. in the top part of the web page that the
visitor will see as soon as the page opens, without having to scroll
down), or
you could incorporate it into the first paragraph of your web copy (see
point 3
below).
2.
Be clear as to what it is you are offering
your visitors, or else they will quickly leave your site never to
return. Do
this by writing a clear, strong headline and placing it right at the
top of
your website homepage. Use a call to action phrase to guide the reader
into the
main body of your homepage using the "Read On For Full Details" or
"Here's How..." or something similar that will encourage the visitor
to read on.
3.
Keep your website copy as friendly and
informative as possible. Your purpose should not be to sell to your
visitor on
your product as soon as they land on your website. It will not work.
Your
visitors want to find information, not a sales pitch. Avoid sales
jargon, hype,
technical terminology and non-communicative bureaucratic language. For
example,
don't waffle on about "implementing e-commerce solutions provision for
online enterprises..." Instead, say something like "my company
designs and builds website stores so that small business owners can
sell their
goods on the Internet."
4.
Turn every feature of your Internet home
business into a benefit for your potential clients. Again, you don't
need hype.
Simply offer the benefits as part of an editorial style review or
overview of
your business products or services.
5.
Keep your paragraphs short and to the point,
and don't be afraid to use a lot of white space.
6.
Add a couple of photos or screenshots of your
product or service in action if at all possible. The Internet is
essentially a
visual medium so photographs always add strength to website editorials.
When
possible, videos add even more value than photos.
7.
Conclude your editorial with a clear call to
action. Tell your visitors how they can get more information by filling
in a
simple form with their name and e-mail address. This will help build
your email
newsletter list.
8.
You will need some form of autoresponder
service so that you can collect the names and addresses of the people
who fill
in the form and build a business relationship with them via an email
newsletter. As well as placing this form at the end of your editorial,
it is
also a good idea to have a signup form somewhere above the fold.
Encourage
people to sign up by offering a free report related to your Internet
home
business niche.
9.
You might want to strengthen your message by
posting a video on your homepage. Video offers a good opportunity for
website
owners to present themselves as friendly and helpful experts in their
field,
and nowadays it is not difficult for anybody to make and upload a
video. Also,
videos can easily be imported to your website from YouTube or an
equivalent
video sharing site simply by copying a snippet of HTML code and
inserting it
into your web page.
10.
The last thing you need to do is provide
your website visitors with a way to contact you if they have any
questions or
comments to make. You want to make it easy for your visitors to contact
you and
have open communication with them as they will be more likely to do
business
with you. You can set up a contact web form if you do not want to post
your
email address on your website. If your web hosting service does not
provide web
forms, you can use a free service such as Bravenet.com
Above
all, give your website a clear purpose,
and make it easy for the visitor to navigate and use a font style and
size that
is easy to read. Do not add too much clutter, and definitely leave out
high-tech flash introductions or anything else which will slow down the
visitors access to your main message. An Internet home business website
that
includes all of these features will be well ahead of about 90% of the
competition
- an important consideration in a highly competitive and potentially
rewarding
market such as the Internet.
I wish you the
best
of success,
John Baril
Copyright © John Baril
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