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Internet Marketing Techniques - Articles |
Leverage
Your Time By
Outsourcing Your Internet Web Site Marketing Work
Copyright
©
by John
Baril
Visit
any Internet web site marketing forum and
you’ll find many discussions on time management and how there
just isn’t enough
time in the day to get everything done. Most likely the advice given in
these
discussions will relate to better managing your time or leveraging your
time by
outsourcing your work to someone else.
One
way
in which you can leverage time is to build
a downline in your network or affiliate marketing program, hoping that
the
people in your downline will be active enough to generate a decent
residual
income for yourself.
A
more
effective way to leverage time is to
outsource much of your workload to freelancers who have experience in
Internet
web site marketing. You can find these people on websites like
elance.com,
rentacoder.com, odesk.com or guru.com. Other sources could be respected
Internet marketing forums like the Warrior Forum. Outsourcing your work
can
save yourself a ton of time and allow you to get bigger projects
completed
quicker and cheaper with less effort on your part.
There
are some precautions to be aware of,
though, before hiring someone to do the work for you. Here are some
tips that
will help you.
1.
When
advertising your project, provide as
much detail about the project as possible, and be as clear and precise
about
what you want done as possible. Give exact directions and clearly state
the
time limit, but don't set unrealistic targets.
2.
View
profiles of those bidding on your
projects. People who have not bothered to post information about
themselves are
clearly not taking their freelance role very seriously. Do they have a
biography or photograph of themselves? Do they look and sound
professional?
3.
View
the number of projects your bidders have
completed and the feedback they received for the work. Filter out
anybody who
has too little experience or who has attracted negative feedback.
4.
Ask
those freelancers who got through your
initial filtering process to provide you with a sample of their work.
It’s
better if you have them complete a small project for you to see how
each
performs. This will provide you with a second level of filtering out
potential
candidates. For example, if you’re looking for a competent
copywriter, you
could ask the candidates to provide you with a 200 word review of a
product in
your niche market. Those who don’t respond in a timely manner
should be
eliminated without any further consideration.
5.
Final
candidates that provide sample work
should give you a good idea of the quality and skill that each has, and
it’ll
also be a good indication of how well they follow directions. Again, if
you
have requested a piece of written work, check it carefully for the
quality of
the English and consider whether it reads like an original piece of
writing or
whether it has been pasted together from other articles, or has been
generated
using article writing software.
6.
So
far I have not mentioned price as a factor
in choosing the best candidate. It is a mistake to begin by looking at
how much
freelancers are charging for their work. Simply going with the lowest
bid will
not get you satisfactory results in most cases. Price should only be a
factor
once you have filtered the applications according to the criteria
listed in the
previous points.
7.
It’s quite possible that your strongest
candidate will be somebody who lives on the other side of the world.
This
should not present you with any big problems provided you make
allowances for
possible time lags for those living in a different time zone as you and
are
several hours behind or ahead.
Once
you
finally find the right person to work
for you, treat them like gold because you’ll have found your
outsourcing go-to
person who can turn your internet web site marketing projects into
realities
much more quickly than you could do yourself, and who could therefore
prove to
be one of your biggest money spinners over time.
I wish you the
best
of success,
John Baril
Copyright © John Baril
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