| Helpful
Internet Marketing Techniques - Articles |
The
Direct Approach
To Internet Network Marketing
Copyright
©
by John
Baril
How can
you get people to sign up for your
internet network marketing business?
There
are two approaches that have been thoroughly
tested and can be used together to create a powerful selling system.
You can
take a direct approach or an indirect approach. This article is going
to cover
the direct approach to promoting your network marketing business. Stay
tuned
for my next article, as I will be covering the benefits of the indirect
approach.
The
direct approach to Internet network
marketing
A
"direct approach" doesn’t mean that
you should be sending all of your web traffic directly to the sales
page for
your network marketing company. That’s way too direct for
what I’m going to
discuss with you.
Rather,
you want to be directing your traffic to
a lead capture page in order to spark curiosity for your Internet
network
marketing company so that the people you’re sending there
will opt-in to find
out more information about the business.
This
involves writing a free report about your
business and offering to give the report away to encourage people to
opt-in to
your lead capture page.
After
people opt-in to your list, they will be
presented with two sources of information about your Internet network
marketing
business, (1) your free report, and (2) your email newsletters. Both
your free
report and your email newsletters will include links to the recruiting
page of
your network marketing business. The job of your report and your email
newsletters is to pre-sell your subscribers so that they will be much
more
likely to sign up to your business offer.
So,
the
direct approach is one that promotes
your Internet network marketing business from the moment someone
arrives on
your lead capture page. They will be aware from the beginning that you
want
them to join a particular network marketing business, and if they
opt-in to
receive further information, they are in effect giving you permission
to
promote that business to them in more detail.
To
be
more effective with the direct approach,
create different lead capture pages for the different sources of where
your web
traffic is coming from. For instance, a lead capture page created for
traffic
exchanges should be more “to the point” and have
very little information as
opposed to a lead capture page created for PPC campaigns. With traffic
exchanges, you only have a few seconds to grab attention and get your
message
seen. However, you want to use a lead capture page that contains a lot
of
unique content when using for PPC, especially Google Adwords.
My
next
article will discuss the benefits of the
indirect approach to promoting your Internet network marketing business
on the
internet.
I wish you the
best
of success,
John Baril
Copyright © John Baril
|
