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Internet Marketing Techniques - Articles |
What
To
Include On A
Lead Capture Page
Copyright
©
by John
Baril
A great
way to build a list of subscribers is to
use a lead capture page so that you can legitimately promote your
business by
linking to it in your autoresponder program.
A
lead
capture page is a page on your website
that has a form for your visitors to fill in, usually their name and
email
address, in return for more information about your offer or even a free
report
of some kind. After your visitors fill out the form, they will be
automatically
added to your autoresponder, which will then send them the information
that
they requested right to their email inbox.
Let's
discuss in detail what you should have on
your lead capture page in order to get great results in building your
subscriber list.
1.
The
pre-headline. This text leads into your
headline. It should appeal to your target market and describe to them
what
they’re going to get for filling out the form. It should be
written in a
bolded, black font, but don’t make it too large as you want
your main headline
to stand out.
2.
The
headline. This should be written in a
big, bold font that’s larger than your pre-headline. Many
marketers use a red
font colour and place the headline inside inverted commas. The headline
should
encapsulate your offer and arouse curiosity with your visitors.
3.
The
sub-heading. This is where you’ll provide
more detail, but in a smaller, black font. The sub-heading should
backup the
claim made in the headline. It basically authenticates what has already
been
said in the headline, but saying it a different way and by adding a
little more
detail.
4.
Bullet points. These can be optional extras
to give more detail about the offer. They can actually be used in place
of the
sub-heading, or used with it if you prefer. Each bullet point should
emphasize
the benefits that your visitors will receive by filling in the form.
5.
Call
to action. This should tell your
visitors exactly what you want them to do in order to gain access to
their
benefits. You can simply tell them to fill in the form and click the
“submit”
button, or whatever you decide to call it.
6.
The
opt-in form. This is as simple as copy
and pasting HTML code from your autoresponder into your lead capture
page where
you want the form to show up.
7.
Reassurance. Provide some reassurance about
privacy and security. Make it clear that you will not sell, give away
or
otherwise divulge the details of anybody who fills in the form. Also
reassure
them that you will not send them spam.
These
are the key elements of the typical well
designed lead capture page.
However,
there are different styles of lead
capture pages which appeal to different kinds of Internet environments.
For
example, if you are designing your lead capture page for a Google
Adwords PPC
campaign, then it would be a good idea to add a lot more information
about what
it is that you offer. This is because Adwords tends to favour web pages
that
are rich in text.
On
the
other hand, a lead capture page designed
for a traffic exchange campaign should be as brief as possible, and you
might
also want to add your photograph and name to strengthen the impact of
your
personal brand across the traffic exchange networks.
Nowadays,
we are increasingly seeing lead
capture pages that feature video. Video allows the marketer to offer a
personal
introduction and to display his or her expertise, professionalism,
friendliness
and approachability all in the space of less than three minutes.
Regardless,
video isn’t better with getting your
message across than standard text. What matters the most is targeting
your lead
capture page to your visitors, and then using a strong message to get
your
point across, thereby persuading as many as possible to fill in the
form on
your page.
If
you’re not sure about creating your own lead
capture page from scratch, then you might want to try a service such as
tetoolbox.com which is free to join and includes an excellent lead
capture page
wizard as one of its marketing tools.
I wish you the
best
of success,
John Baril
Copyright © John Baril
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