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How
To Use FeedBurner
Feeds To Generate Incoming Links For Your Website
Copyright
©
by John
Baril
Webmasters
who launch new
websites face the problem of building a large amount of backlinks to
their site
in order to rank well in search engines for specific keyword phrases.
Building
backlinks the more
conventional way can take up a huge amount of time, whether
it’s through link
exchanges, forum posting, blog commenting, article marketing or
directory
submitting.
These
methods are
definitely worth pursuing as they are effective, but there is another
way to
build links quickly and effectively that many webmasters ignore or
simply don’t
know about.
What
I want to talk about
is using RSS feeds and taking advantage of some of the features of
Google's
FeedBurner feeds website. "RSS" means "Real Simple
Syndication" and offers website and blog owners a very fast and easy
way
to automate the distribution and syndication of their content to
publishers
across the Internet.
In
2004, FeedBurner was
launched as a free RSS management service. Google took over the service
in 2007
and integrated it with the rest of the Google Empire. Today, FeedBurner
feeds
offers a lot of features for website owners who want to take advantage
of RSS feeds
to distribute their content.
To
take advantage of this
technology and distribute your content through an RSS feed,
you’ll first have
to install a feed on your website.
If
you have a blog through
blogger.com or WordPress.com, you would want to host it on your own
website to
make use of the built-in RSS feed that comes with each of those
blogging
platforms. If you don’t want to host your blog on your own
website, you can
simply use an RSS generator to set up an RSS feed on your website. To
do this,
simply run a search on Google for "RSS feed generator."
Once
you have set up your
feed, go to feedburner.com, sign up and follow the instructions to
"burn a
feed" on FeedBurner. To do this, simply type your blog or feed URL into
the appropriate field on FeedBurner. FeedBurner feeds will set up your
new feed
account, and you’ll immediately be able to adjust the
settings to optimize,
publicize and monetize your feeds.
Generating
backlinks with
your FeedBurner feed is very simple:
1.
Login to FeedBurner and
click your feed title.
2.
Click on the
"Publicize" tab.
3.
Locate "Ping
Shot" under the SERVICES list, and click on it.
4.
Click the
"Activate" button.
That's
it! Now, every time
you update your blog, or website, FeedBurner will notify its network of
syndication services, which in turn are linked into a whole network of
other
related syndication and distribution services. As more and more
websites pick
up your article, it will create more and more backlinks to your website.
One
more thing you can do
to increase the effectiveness of this method is to make sure that your
complete
article is distributed. You can quickly set this up on FeedBurner like
this:
1.
Click on the
"Publicize" tab.
2.
Locate
"BuzzBoost" under the SERVICES list, and click on it.
3. Check the "Display item content."
4.
Select "Plain
Text" and then select "Full item."
Save,
and you are done.
Now,
you just have to
continue writing unique and compelling content, and you’ll
soon have built up
hundreds or thousands of relevant, good quality incoming links on
autopilot
thanks to the distributive power of Google's FeedBurner feeds service.
I wish you the
best
of success,
John Baril
Copyright © John Baril
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