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Internet Marketing Techniques - Articles |
Squeeze
Page Tactics To Use
With Traffic Exchange Marketing
Copyright
©
by John
Baril
A
problem many Internet
marketers face is getting a large amount of traffic to their websites
so that
they can generate enough sales to earn a good living online.
To
combat this problem,
many Internet marketers start using traffic exchanges. Many traffic
exchanges
let you post web pages that you want to promote, and you can either buy
or earn
credits that will be used to promote those pages. You can choose how
many
credits go to each page, and the pages will then be shown to other
members of
the traffic exchange.
Traffic
exchanges will
drive more traffic to your website, but you’re not going to
get a good
conversion rate simply because people are typically viewing your
webpage as a
way for them to earn a credit for their own webpage promotion.
Web
pages have to be viewed
for a minimum of between six and twenty seconds depending on the
traffic
exchange being used. Most traffic exchange users surf multiple
exchanges on
different tabs on their browsers, so they may actually only be viewing
an
individual website for a second or two.
That
is why savvy marketers
don’t post long sales letter style web pages on traffic
exchanges. Instead,
they use a very basic page called a squeeze page, which has a bold but
compelling message, and an invitation to receive more information via
an email
registration form, using a simple click-through button.
Because
there is so much
competition on the traffic exchanges, your message must stand out and
grab the
traffic exchange surfer's attention and arouse curiosity. For that
reason, the
key to a responsive squeeze page is its headline, and not how nice and
well
designed the squeeze page looks. Quite often a plain and simple squeeze
page
with a white background and a big red headline will perform better than
those
sophisticated custom designed pages with graphics and video built in.
Also,
if you’re going to
use a video on your squeeze page, make sure the message comes across in
the
first five seconds and that the video starts playing as soon as the
squeeze
page loads. Oh, and make sure that the squeeze page itself
doesn’t take five
seconds to load.
If
you have a squeeze page
that takes too long to load, either the traffic exchange time will have
counted
down and the server will have moved on, or the server will have clicked
another
tab in his browser to gain a credit on another traffic exchange and
won't even
see your web page.
However,
a web page with a
compelling video or audio message that packs its punch in the first
five
seconds might just encourage a multi-tapping traffic exchange surfer to
click
back to your page and check out your offer.
The
best combination is
probably to use a punchy headline and repeat the headline in a
voice-over on
your squeeze page video; that way, the message will be conveyed in more
than
one medium - the spoken and the written word.
Obviously,
you must
consider the kind of market that you’re appealing to with
your offers. Consider
what type of people are likely to be surfing traffic exchanges and try
to make
your offers match their needs.
The
best way to improve
your results is to split-test two different versions of your squeeze
page. To
do this, you’ll need to use an ad tracker such as Hits
Connect or Adtrackz.
With
a good ad tracker,
you’ll be able to add a piece of code to your squeeze page
URL so that you know
which squeeze page is being clicked on and which traffic exchange
generated the
click. This will show you where you’re getting your traffic
from and which
squeeze page is more effective.
With
HitsConnect, you can
also add some code to your thank you page so that you can monitor how
many
sales or subscriptions were generated from each squeeze page.
Once
you get some statistical
data about your traffic exchange performance, you’ll be able
to tweak and
improve your squeeze pages to make a more effective impact on the
traffic
exchanges that you surf.
I wish you the
best
of success,
John Baril
Copyright © John Baril
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