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Online Video
Promotion Strategies - Part 1
Copyright
© by John
Baril
There will come
a time when you will want to
start using video promotion to help your website if you are serious
about
becoming successful with your internet marketing business. Internet
streaming
video is an industry that is growing rapidly and has been stimulated
thanks to
broadband being available across America and other parts of the world.
In 2008, about
75% of people who had access to
the internet via a broadband connection were watching videos online. It
is
estimated that by 2012 around 90% of American internet users will use
broadband, and 90% of those internet users will watch online videos.
(Source:
In-Stat.)
Videos are for
more than just entertainment
purposes, as they are also for education, practical advice such as
"how-to
tips" and for marketing. If you could create a video promotion that
combines entertainment, how-to tips and marketing advice, the amount of
traffic
you could attract to your website could be huge.
Internet
marketing videos that can be found in
the public domain are quite short, only around three to five minutes
long.
Their job is to service the internet generation which wants its
information to
be delivered clearly, quickly and instantly.
The good news
for home based internet marketers
is that they do not have to worry about the format of the video as long
as it
has a clear message. Some of the most popular videos are comprised of
"talking heads," and anybody can make a video like this with some
cheap computer equipment. You can use a built-in monitor web cam or buy
a cheap
web cam without investing hundreds in an actual video camera.
One of the
easiest ways to get your video
promotion onto the internet is to host it on a video sharing site such
as
YouTube.com. Plus, this frees up a lot of bandwidth usage on your own
site.
YouTube.com makes the uploading process for videos very easy and
straightforward.
Once your video
promotion is uploaded to
YouTube, you will be able to write a description for it that will be
displayed
next to the video on the YouTube video page. Be sure to include your
keyword
phrases in the description and also in the title of the video. If you
are using
a video to promote a product or service that is available online, be
sure to
add the URL link at the beginning of your description. Building
backlinks from
YouTube video pages is an excellent SEO strategy.
You may then
want to post a copy of your video
on your website, or simply link to the video page from your website.
Again,
YouTube makes this process very easy and straightforward because to the
right
of every video you can see the URL code and the embed code. Click the
little
blue button to the right of the embed code, and you can customize the
appearance
and size of the video screen that will appear on your website.
You can also
modify the embed code manually to
change the width and height of the video screen, for example, or to set
the
video so that it will start automatically when your web page loads. If
you want
to have your video automatically start, simply add &autoplay=1
to the end
of the video URL in the embed code. If you want to have your video
automatically loop, simply add &loop=1.
Autoplay link:
embed
src="URL&autoplay=1"
Loop link:
embed src="URL&loop=1"
Adding video
promotion to your website is not
difficult and if it is used with consideration it can greatly enhance
the
experience of your visitors and draw more targeted visitors to your
site.
In my next
article I will discuss how you can
insert links directly on or in the video itself.
I
wish you the best of success,
John Baril
Copyright © John Baril
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