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Find Your Micro
Niche
- And Succeed!
Copyright
© by John
Baril
A mistake many
newbie internet marketers make is
failing to find and market to a specific micro niche market. Because of
this, a
large proportion of small internet businesses fail. There are many
established
businesses in broad markets, so if you don’t narrow down your
market, you’ll
put yourself against very tough competition.
However, if you
have a viable product or service
to offer to a narrow and clearly defined area of a particular micro
niche,
you’ll have a much better chance of finding success online,
even if you lack
the experience.
Having your own
unique product targeting a
well-defined market gives you an advantage. It’ll be easier
to gain top
rankings in the search engines by writing and posting articles about
your
product on your website and blog. You’ll stand a good chance
of success because
the keywords you need for your products will naturally occur in the
process of
writing about them. You don’t even have to know Search Engine
Optimization
techniques or keyword research. Since there won’t be much
competition and
you’ll be one of few people writing on that particular topic,
you’re likely to
hit page one of Google without doing anything else.
If your product
has a hungry market, your
articles and blog posts will start to attract highly targeted traffic
to your
website. As long as you make it easy for people to purchase your
products, and
the prices are within expectations, the odds of converting a reasonable
percentage of traffic into sales should be quite high.
This is because
anyone using a search engine
that finds your page will most likely have entered a very specific
search
phrase. It’s known that when someone uses a more specific
search phrase, the more
commercial intent they have.
Of course, your
results will improve if you
apply SEO techniques to your web pages and actively seek out and
cultivate your
market on the internet, but you can get a long way simply by writing
about your
niche product and benefiting from the long-tail keyword phrases that
occur as a
natural result of what you write.
So how can you
seek out and cultivate your micro
niche market?
Seek out your
market by going where it is. Think
about where your likely customers might hang out on the internet. What
forums
and social sites would they hang out in? Join those forums and social
sites and
participate in the conversations.
Cultivate your
market by actively responding to
both direct and indirect queries. By indirect queries I mean those
questions
that people post on forums that are relevant to your micro niche
market. By
responding to those questions on the forums, you’re setting
yourself up as an
expert in that particular field. Simply add a link to your website in
your
forum signature file and each time you respond to a question, you will
be
quietly providing a way for the readers of that thread on the forum to
check
out your website.
Another thing
you can do is provide a way for
people to sign up to your newsletter when they visit your website. You
can use
an autoresponder to set this up. This is a great way to gather names
and e-mail
addresses of potential customers and connect with them via e-mail.
Too many
marketers fail simply because they
don’t follow up on the messages that they receive from
prospective customers.
Be diligent in responding to any queries you receive by e-mail. When
people ask
you questions, they’re actually inviting you to help and
advise them, and if
they like what they hear, you stand a very good chance of converting
that
person into a loyal customer.
One more thing
you can do is strengthen your
position on the search engines by posting articles relating to your
micro niche
market on article directories. You’ve already achieved good
search engine rankings
for your niche product, so every time you post an article on one of the
leading
article directories, you’ll reinforce your position at the
top and dominate
your niche market.
The beauty of
the techniques I have mentioned is
that they are either free or cost very little to implement. Your
biggest
expense would be your autoresponder and with this, we are talking about
a
budget of less than twenty dollars a month.
So as you can
see, if you can set up a micro
niche business with a viable product, you can achieve success on the
internet
much more easily than if you try to compete with the big boys in broad
and
competitive niches.
I
wish you the best of success,
John Baril
Copyright © John Baril
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