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How To
Synchronize
Your Blogging And List-Building To Get A List Building Blog And A Blog
Building
List
Copyright
© by John
Baril
Aspiring
internet marketers researching how to
start an internet based business will quickly learn that two essential
online
marketing techniques are list building and blogging. The first three
things
that any new or experienced internet marketer should setup are:
1. A website
2. A blog
(could be a stand-alone website)
3. An
autoresponder (newsletter)
In this article
we’ll take a look at how to
synchronize your blogging and list building strategies into a single
marketing
strategy, with each strategy supporting the growth of the other. What
this
comes down to is creating a list building blog and a blog building list.
Let's take a
look at how to use your blog to
build your list.
Make sure you
add your autoresponder opt-in box
to your blog when setting it up. The box should be above the fold in a
prominent position. Your visitors shouldn’t have to scroll
down the page before
they see it.
To entice your
visitors to fill in the opt-in
box and sign up to your newsletter, offer them a free report.
Your
autoresponder may give you the option to
use a floating or pop-up opt-in box, so you might want to add this to
your blog
as well. A lot of people complain that these boxes are irritating, but
the fact
is that they do work and are effective in getting people to join your
list.
At the end of
each of your blog posts, sign off
with your name and a link to your list building squeeze page.
Talk about
longer reports that you make
available to people on your list in your blog posts. If your blog is
internet
marketing related, it can be a platform to talk about list building
tips and
invite your readers to join your list so that you can send them
detailed list
building techniques via e-mail.
However, before
you can do this you’ll need to
write a series of detailed e-zine letters about list building
techniques, or if
that is too difficult for you, outsource the task to an expert writer
or find a
suitable private label rights product that you can convert into an
e-mail
course and post to your subscribers.
Having now set
up the basics for a list building
blog, let's look at how to use your list to promote your blog building.
One key method
of promoting your blog is to
encourage people to respond to your articles by posting their comments
on your
blog. One incentive for people to post comments on blogs is allowing
them to
link back from the comment to their website by filling in the URL field
on the
comment form.
Again, if you
offer your list internet marketing
tips, one of the things you can educate your list about is the benefits
and
etiquette of linking back from blog comments.
Now, whenever
you blog about something that is
relevant, newsworthy or simply controversial, send your list an e-mail
telling
them about your blog post and that you would love to hear their
opinions.
Include a link to your blog post in your e-mail and invite your list to
post
their comments.
If your post is
well targeted, you should see a
significant increase in traffic from your list to your blog and also an
increase in the number of comments that are left beneath the blog post.
Another thing
you can do is to invite your
subscribers to submit articles for possible inclusion on your blog.
Allow your
guest bloggers to link back to their websites and explain how guest
blogging
can increase their profile on the internet. This will also be a great
way for
you to keep your blog loaded with fresh content on a regular basis.
Finally, invite
your list to use your blog
content on their website or blog provided that they include a
promotional link
back to your blog.
By applying
these suggestions to your blog
building and list building efforts, you’ll go a long way in
synchronizing them
into a single, effective promotional strategy for your online business.
I
wish you the best of success,
John Baril
Copyright © John Baril
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