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What Does
Google
Caffeine Mean For Your Website Search Rankings?
Copyright
© by John
Baril
Google
announced on their Webmaster Central Blog
back on August 10, 2009 that Google Caffeine, Google’s new
web search
architecture, is ready for beta testing.
WebProNews TV’s Mike Macdonald posted an
interview from Google's Matt Cutts. Cutts explained that
"infrastructure
wise it (Google Caffeine) roughly compares to the Big Daddy update that
happened in late 2005, 2006, so it’s a pretty fundamentally
big change."
Website owners
are wondering, what will these
changes mean for our site's ranking on Google once the beta is over and
Caffeine is fully implemented?
Cutts explains
that, "Whenever you change
so much stuff under the hood it’s really hard to make results
exactly
identical, but we’ve been shooting to get them pretty close,
so most people
won’t notice the difference."
If you look at
the beta version of Caffeine on
Google sandbox you’ll see that it’s identical to
the classic Google search
engine. If you also search for your top keywords, you may not notice a
significant difference in results. Differences only really become
apparent if
you compare search results between the old and new search engines. You
can do
so at…
http://www.facesaerch.com/caffeine/
When I compared
results for the keyword phrase
"work from home" (inverted commas excluded), I found these results:
Old Google:
Results 11 - 20 of about 315,000,000
for work from home. (0.22 seconds)
New Caffeine:
Results 11 - 20 of about
325,000,000 for work from home. (0.06 seconds)
The first three
sites were the same for both
search engines, after which the rankings for the other sites varied.
What’s
really impressive is that Caffeine
provided 30 million more results in less than half the time. This
isn’t to say
that Caffeine will always produce more results than the old Google
search
engine, however. For example, for the search term "internet
marketing", Google’s old search engine produced 139,000,000
results in
0.25 seconds, whereas Caffeine yielded "only" 74,200,000 results in
0.18 seconds, effectively cutting out 50 million results.
So what does
this mean for ordinary work from
home online entrepreneurs struggling to build a presence in a
particular niche
market?
We know that
Google is constantly improving the
quality of results that are obtained by people who run searches on
their search
engine. What this means is that websites that emphasize unique,
relevant,
useful and quality content, and lots of it, will be more highly
rewarded in
search engine rankings than websites that are strong on SEO and keyword
placement but thin on content.
The kind of
site that is likely to do well is a
large authority site that is regularly updated with fresh content and
that has
a clear and logical inner architecture that is designed to help readers
find
the information they’re looking for.
I
wish you the best of success,
John Baril
Copyright © John Baril
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