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8
Mistakes To Avoid When Marketing With A Google
Adwords Campaign
Copyright
©
by John
Baril
A
great way to get traffic to your sales page as
quickly as possible is using a Google Adwords campaign. Getting a
Google
Adwords account setup is easy, and getting targeted traffic to your
website
within a few hours after launching your first ad campaign is very
possible.
Before you get started, though, there are eight important steps that
you should
take in order to avoid some of the most common mistakes that many
Google
Adwords users often make. Usually, anyone who fails to make money using
Google
Adwords are guilty of not taking certain steps that are actually very
easy to
implement.
Below are the most common "Google Adwords campaign failures" that you
want to avoid:
1. Failure to Target Keywords: This is a very basic mistake that you
could make
with Adwords. If you target just generic keywords, your cost per click
will rise,
and the clicks you generate won’t convert into sales. For
example, competition for
generic keywords like "marketing" is very fierce and will cause your
cost per click to go way up, costing you much more money without any
return.
The keyword in this example isn’t specific at all, so if you
would happen to
manage to get a few clicks from your ad, the chances of getting a sale
are very
low. What you need to do is target very specific keywords whenever
possible.
2. Failure to Organize Ad Groups Properly: You want to organize your
campaigns
into closely related ad groups. Start with your primary keywords, and
build a
series of very focused and related keyword phrases for each group. You
can
create as many ad groups as you want so long as the keywords within
each group
are tightly related to each other and you don’t use too many.
Twenty ad groups
with 10 - 15 related keyword phrases in each are better than five ad
groups
with 40 or 50 phrases per group.
3. Failure to Track Ad Performance: This practice is very common but is
a sure
sign of failure when you consider that Google supplies its own free
tracking
service. If you fail to track your ads, you’ll have no idea
which ones are
working and which ones aren’t. You can even track individual
keywords within ad
groups, so not only can you find which groups are performing best, but
you can
also find your best performing keywords within the groups.
4. Failure to Set a Proper Budget: If your daily budget is set too low,
you
won’t get much traffic at all because your daily budget is
one of the factors
that Google measures when deciding which adds to prioritize. A single
Google ad
on five dollars a day budget is really not going to achieve very much
for you.
Essentially, this means that if you have less than $150 a month to
invest in a Google
adwords campaign, you should probably avoid Google Adwords altogether.
However, it’s also important to avoid the opposite mistake of
not capping your
daily Adwords budget and trying to go for the top spot with every ad.
It’s
worth experimenting with ad placements to see if you can save money by
aiming
for the third, fourth, or even fifth or sixth spots for your keyword
terms.
Doing this will get you more exposure for your ad at a lower price, and
you may
find that you can achieve a good click-through rate at those positions.
5. Failure to Avoid the Content Network: It’s very easy to
forget to turn the
content network off, but it’s very important that you do. You
want clicks from
people who have searched directly for your keyword terms, i.e. from
people on
Google's search network who have typed your keyword terms into the
search
engine. You can turn the content network off by logging into your
Adwords Campaign
account and clicking one of your campaigns. Next, click the "Edit
Campaign
Settings" button and uncheck the "Content Network" box.
6. Failure to Activate Adwords For Different Search Patterns: Make sure
that
you setup your keyword matching options to allow for phrase and exact
match
searches. It is usually a good idea to avoid broad match as these
keywords will
not be targeted enough. It’s also a good idea to stipulate
some "negative
keyword matches" for terms you don’t want your ads showing up
for.
7. Failure to Direct Adwords Campaign Ads to Unique Web Pages: This
mistake is
still very common and made by lazy affiliate marketers. Most will point
their
ads directly to an affiliate sales page in the hope of making quick
sales. The
problem with this is that if someone else has already pointed their
Adwords ads
to the same affiliate sales page, your page probably won't get shown at
all,
and your campaign will be suspended.
A better option is to point your Google ads to a unique web page on
your own
website and use that to pre-sell the product or service
you’re marketing. You
can then easily direct your visitors to the sales page from your web
page.
8. Failure to Split Test: Every successful marketer split tests
everything.
They use A/B split tests of Adwords ads, landing pages, headlines, and
just
about anything else that you can think of. Try split testing two Google
ads
which each point to two slightly different landing pages. Pick the
winners and
then set up two more competitors for each component. In each case, make
just a
single difference between the two competing ads or pages.
You’ll be in a much better position to succeed with Google
Adwords and make a
lot more money from your Internet business if you avoid these eight
Google
Adwords campaign mistakes.
I
wish you the best of success,
John Baril
Copyright © John Baril
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