Articles Marketing Versus Pay Per Click Marketing

Experienced Internet marketers want to take advantage of as many different marketing methods as they can, including both articles marketing and pay per click marketing. But, for beginners, articles marketing offers many more benefits without the risks that pay per click marketing has.

The great thing about articles marketing is that it’s ideal for beginners who can do it at a basic level and still get results, even if their efforts supply only a handful of leads from each article every month. A small amount of leads at zero cost to you is still a benefit for your business. It compares favourably to the risk that many beginners face when they dabble with Pay Per Click marketing.

If you write a complete dud of an article that attracts very little or zero traffic, you haven’t lost anything but maybe an hour at most of your time. If you published the article manually yourself then it didn’t cost you a single cent. You’ll still have benefited as you’ll have gained a few links back to your website.

However, if you set up a huge PPC campaign that fails miserably, you'll quickly find yourself out of several hundred dollars with nothing to show for it if you’re not careful.

So, as you can see, the risk involved with articles marketing is much less than that of PPC.

The up-side of articles marketing can also stand in comparison with PPC if you push article marketing to its ultimate potential.

An obvious benefit of articles marketing is once you’ve posted an article you can just forget about it. You don’t have to touch your articles again once they’re published. You’ll still enjoy the benefits from those articles for years to come by receiving a regular flow of targeted leads coming to your web pages.

But with PPC, most people find that they have to regularly monitor each of their campaigns and keep track of the performance of their various ads. This is necessary simply because each click your ads get cost you money whether you receive any leads or not.

Some would argue that PPC is a much more efficient way of getting highly targeted leads to your website.

This is true to a certain extent. However, the degree of efficiency can be eroded away to virtually zero if you’re diligent and a regular article publisher. Here's how:

Let's say you get 1,000 click-throughs a week from your PPC campaigns, and that each click costs five cents. Your weekly PPC marketing bill is fifty dollars.

Let's say, again, that you get an average of five click-throughs a week from each article that you publish on any one of the leading article directories such as Ezinearticles.com. (As a beginner, this may be a little high, but once you build up experience with article writing and marketing this rate will certainly be too low.) To get the same number of click-throughs from your articles as you get from your PPC campaign you would need to publish 200 articles. (200 x 5 clicks per week = 1,000 leads.)

So now the question you need to ask yourself is, "How long will it take me to publish 200 articles?"

Notice, I said "publish" and not "write." If you choose five leading article directories to publish to and publish each article on all five directories, you only need to write forty articles to achieve your target.

If you can write four articles a week, in ten weeks you could have an articles marketing campaign that is generating 1,000 free, high-quality, targeted leads to your web pages. Not only that, but once you've finished publishing your articles, you don’t have to do anything else with them. Oh, and did I mention that all of those targeted leads per week would come free of charge?

As you can see, there’s a lot of benefit for anyone determined to make a consistent effort with articles marketing and build up several thousand targeted leads per month on a shoestring or zero cost budget.

I wish you the best of success,

John Baril
Copyright © John Baril

John Baril, EzineArticles.com Platinum Author

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